Business-to-business marketing is a challenge unlike any other. After all, coming up with a campaign that gets the CEOs, CFOs, and COOs of a company to say, “yes,” is an immensely daunting task.
What’s the first thing that comes to mind when you hear the phrase “digital marketing?” Like most people, you’d likely answer Facebook. But here’s a little secret: e-mail marketing can actually be an even more effective channel than social media. … Read More
In the digital age, viral content is the modern equivalent of word-of-mouth advertising. But how does one exactly go about creating content that spreads like wildfire? As advertising agencies in Miami point out, viral content often shares very similar characteristics, … Read More