As a Miami digital marketing agency, businesses believe that increasing organic search traffic is a difficult process. We want to end the confusion and help your business grow via organic searches. Businesses need to set a strategy to increase organic search traffic. Statistics bear out why increasing organic search traffic should be a part of your marketing strategy:
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.
- 33 percent of organic search clicks go to the first result.
- 83 percent of first-page organic clicks go to businesses in the top four positions.
If a business isn’t listed on Google’s first four positions, then you lose potential customers. We offer three tips to increase your organic search traffic on Google.
Create a Keyword Catalog
It’s not realistic to rank on every industry keyword for Google. The keyword catalog’s aim is to rank on the most important keywords. Start by thinking about keywords in your industry. For example, some keywords for a cosmetic dentist are:
- Teeth whitening
- Dental implants
When focusing on keywords, find out how people search for keywords. In addition, a tool such as the Google Keyword Planner aids in the process of determining the statistics for keywords. With time, your list will have highly ranked keywords.
Content is King
As a Miami digital marketing agency, a motto of ours is “Content is King!” If you’re going to increase your organic search, then you have to create content. Furthermore, your content should be engaging, relevant, and valuable. The ways to meet this goal are creating a blog, using images throughout your website, and video. When viewers see great content, they’re likely to share it which increases Google rankings.
Create a Consistent Publishing Schedule
With organic searches, you want to create a consistent publishing schedule. You don’t want to go months without new content. Constant publishing helps make your content reliable, valuable, and engaging. New content keeps visitors returning to your website. With a consistent publishing schedule, you’re at the forefront of the customer’s mind.
As a Miami digital marketing agency, your business is capable of increasing its organic search ranking. It’s going to take creativity, dedication, and determination. With these tips, you’re prepared to grow your business organically.