Are you influencing website visitors to take action? If your answer is “No,” then you need to look at your call-to-action. According to Small Business Trends, 70% of business-to-business websites lack a call-to-action. You ask: “What’s a call-to-action?” As a Miami digital advertising agency, we understand that undefined terms cause confusion. A call-to-action is an image or line of text that prompts your visitors, leads, and customers to take action. Examples of actions you want people to take include:
- Download Our Newsletter!
- Subscribe to Our blog!
- Call for a FREE Consultation!
- Buy Now!
The list is just a sample of the many calls-to-action you can use. We have three tips to help you create an effective call-to-action which converts viewers of your ad campaigns into customers.
Focus on Crafting Great Copy
Most companies don’t consider writing a call-to-action as copywriting. This is a mistake. A call-to-action uses principles of copywriting to craft a powerful message. How do you craft a powerful message? These two tips will help:
- Don’t use elaborate words
You’re not writing a book about political economy. You don’t want to use words that will make people grab a dictionary or cause confusion. Use simple words to make people understand your message.
- Use action verbs
The foremost action verbs make viewers of your ad campaigns take the action you want. We offer the difference between action verbs and non-action verbs.
Non-action verb: By entering your e-mail address, we will be downloading your e-book.
Action verb: Enter your e-mail address, we’ll download your e-book.
By using simple words and direct action, you’re on your way to crafting great copy to increase conversions.
Use Pictures Which Present Your Desired Action
It aids website visitors when you have a photo of a person doing the action which you desire. Remember, 93% of all communication is visual. Start integrated images in your copy and your call-to-action becomes powerful.
Use a Landing Page for Your Call-to-Action
As mentioned in our landing page article, this is the page where you should capture your visitor’s information. You shouldn’t place a call-to-action in your “contact us” page. The landing page makes your call-to-action stand out. You’ll gain leads and increase conversions with a landing page which centers around your call-to-action.
Don’t be another business that doesn’t have a clear call-to-action! As a Miami digital advertising agency, we offer information to make it easier to create an effective call-to-action. With these tips, you’ll gain on your competition which doesn’t have a call-to-action!
https://smallbiztrends.com/2013/08/b2b-small-business-websites-lack-call-to-action.html Small Business Trends