When considering digital advertising options, pay close attention to keyword research. As a Miami digital advertising agency, keyword research is the difference between a successful or unsuccessful digital campaign. Yet, questions we hear from business owners are: “Isn’t keyword research time-consuming?” or “Why do I need to research keywords?” By researching keywords, your website receives a higher ranking for your products and services relevant to your industry. In addition, keyword research doesn’t have to be time-consuming. We offer four benefits of keyword research.
Increases Audience Engagement
When creating content, you have to figure out what is pertinent to your audience. How do you find out what’s important to your audience? Talk to your customers to figure out what topics interest them. Look at keywords from your products and services. Audience engagement increases because they have content which is tailored to their interests.
Improves Conversion Rate
Pertinent content doesn’t just engage visitors. You gain qualified web traffic. When you offer important content to your audience, your conversion rate improves. Always focus on finding solutions to your customer’s problems.
Concentrates Your Time on Content
With the right keywords pinpointed, you cut time on content for unproductive keywords. This reduces research time and helps focus your attention on creating productive content. With research time reduced, your attention goes to creating content which is relevant and engaging.
Increases Your Organic Search Ranking
According to Inet Solutions, 70 – 80% of users ignore the paid ads. This means that most searches focus on organic listings. When you pinpoint the best keywords, place them in the URL, domain name, alternate text, and page title. However, don’t stuff your keywords! With an increase in your organic search ranking, your campaign produces better results.
As a Miami digital advertising agency, keyword research gives visitors the information they want, saves time, and increases your organic search ranking. With keyword research, you’ll achieve an increase in revenue.