When it comes to online advertising, areas which garner attention are SEO, pay-per-click, and social media. However, one area that’s often overlooked, but vital is reputation management. As a Miami digital ad agency, we emphasize reputation management because it’s your defense when your business is attacked by a bad review. Statistics point out why reputation management matters:
- 86% of people will hesitate to buy from a business that has negative online reviews.
- One negative review on Yelp can cost you 30 customers.
- 72% of consumers will take action only after reading a positive review.
- A one-star increase on Yelp leads to an increase revenue between 5-9%.
These statistics show how reputation management affects the two most important parts of your business: your name and revenue. We give five benefits of reputation management for small businesses to support their good name and increase revenue.
People trust what they read online. When businesses have positive reviews and ratings, their credibility increases. Consumers will have confidence in your business.
Raises Your Brand’s Awareness
Branding is built from how a company handles all aspects of its business. With positive reviews, your customers show how your products or services solve problems. This increases your brand’s awareness online as visitors see how your business provides solutions and services customers well.
Online reputation management is a cost-effective form of marketing. The costs of managing your online profile are lower than losing sales and incurring a lack of confidence from consumers. Small businesses receive a great return on investment through online reputation management.
Online reputation management helps increase sales. With credibility, brand awareness, and positive reviews, customers will spend more money on your products and services. Make sure to continue to focus on your reputation to increase sales.
As a Miami digital ad agency, we know the dedication, work, and determine small business owners put into their enterprise. Don’t let one negative review or bad page stop you! By investing the time and resources in online reputation management, you’ll increase your revenue and keep your good name in business.