When a consumer looks for a roofing contractor, catering company, or veterinarian in their area, they usually conduct a local search. Local SEO helps promote your products or services to customers searching for local businesses. We have statistics that show how local SEO helps businesses:
- Almost 20% of local mobile searches led to a sale within 24 hours.
- 50% of local searches on a smartphone led to a customer visiting a store the same day.
- More than three of four local searches result in a phone call.
An effective local SEO strategy will help you get in front of local customers that need your services. How do you make your local SEO effective to generate leads and gain new customers? A Miami advertising agency offers you three ways to improve your local SEO.
Conduct Keyword Research and Use Long-Tail Keywords
In order to have a successful local SEO campaign, you have to research keywords to find out which phrases generate the most searches. Without research, you may end up choosing keywords that aren’t generating searches. You can use keyword research tools like Ferzy or Google’s Keyword Planner to help with your keyword research. Once you’ve identified your targeted keyword phrases, write long-tail keywords to make gains on your competition. A long-tail keyword is a targeted search phrase with three or more words. If you’re a roofing contractor in Broward County, some examples of long-tail keyword phrases that can be used are:
- “Metal roof installation in Fort Lauderdale.”
- “Repairing a leaky roof in Broward County.”
- “Flat roof replacement in Miami.”
All these keyword phrases are long-tail keywords with geographical placement. Long-tail keywords allow you to target specific local areas, cut your competition, and increase conversions.
Claim All Your Listings in Local Directories
One of the easiest ways to improve your local SEO is by claiming all of your listings in local directories. With local directories, such as Google My Business, Yelp, Yellow Pages Online, and Bing, start by updating your physical address, phone number, operating hours, and website link. For an improved listing, insert your business’s photos and the category of your business. Once you complete your listing, encourage customers to review your business, which leads to the next way to improve your local SEO.
Testimonials from Customers
Once you’ve claimed your listings on all the major directories, you’ll want to optimize your listing by gaining testimonials from customers. A successful business owner knows that a successful online reputation matters in generating new customers and maintaining them. How do reviews help your business? A Miami advertising agency has statistics that show the power of reviews:
- If a business has a four-star rating, then 94% of consumers will consider using it.
- Four out of five consumers trust online reviews as much as personal recommendations.
- More than nine out of 10 consumers read online reviews for local businesses.
How do you generate reviews? Request your current customers to leave a review. According to Search Engine Land, 70% of customers wrote a review of business when asked.
If you don’t ask customers to write a review, then you won’t get feedback. When you receive a negative or positive review, you should respond immediately. Customers will appreciate the feedback. With testimonials from customers, you’ll increase your brand visibility and increase your local search engine rank.
As a Miami advertising agency, we’re aware that your potential customers are within a five-mile radius. According to Alignable, four of five small business customers come from a five-mile radius around their site. Local SEO can help you get in front of local customers that search for your products and services to solve their problems. With these strategies, you can make your local SEO campaign effective.