Over the last year, content marketing has become a topic of conversation within digital marketing. As we explained in our article about content marketing, it’s the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers. As a Miami advertising agency, we believe that great content is the driving force behind keeping website visitors interested in your website. In addition, it helps buyers make an informed decision about your products and services. We offer three ways content marketing grows your business.
Increases Web Traffic
Every business wants to increase its web traffic. Content marketing is the solution to increase web traffic. How does it occur? When you write an article on your blog, keywords are captured which help increase your organic search engine rankings. When you create a video and place it on your website, you’re 53 times more likely to be on the first page of Google. With an increase in your web traffic, you’re able to generate more leads.
Engages Your Customers
With many marketing strategies, businesses are trying to gain a customer’s attention with fancy taglines or designs. With content marketing, success depends on engaging customers. When you write a blog, you can always ask questions to gauge their interest on the topic. With video, a customer can post comments and share them with their social network. When customers engage your content, your business receives feedback which helps improve your content and business.
Increases Customer Conversions
Great content generates interest in your offers. When you create a “subscribe now” box, you convert more visitors as they’ll want more content in the future. For example, articles from a blog can lead to an ebook or white paper. When your videos show how products or services solve problems, visitors have confidence from the information retained to make purchases.
As a Miami advertising agency, content marketing helps increase your revenue and stay connected to your customers. Keep these benefits in mind when creating your content marketing strategy.