As a Miami advertising agency, we believe that every form of advertising must have a call-to-action. For example, a blog post without a call-to-action is similar to print ad without any contact information. You created valuable content, but your viewer left your website. What’s missing? You’re missing a call-to-action. We have statistics which show how a call-to-action boosts click-through rates:
- More than 90% of visitors who read your headline also read your CTA copy.
- Emails with a single call-to-action increased clicks 371% and sales 1617%.
- Adding CTAs to your Facebook page can increase click-through rate by 285%.
What do you want your viewer to do next? Do want you want them to subscribe to your content? Fill out a customer form? How do you create an effective call-to-action that converts viewers? We give you three tips to create an effective call-to-action that gets viewers to take the action you want to become a customer.
Know Your Audience’s Needs
If you don’t know your audience’s needs, then you won’t be able to create a solution for them. The best way to find out about your audience’s needs is to ask customers about problems you resolved for them. When you engage customers, your call-to-action becomes more persuasive to follow because you focused on their solutions for them. For an effective call-to-action, focus on your audience’s problems and place your enterprise as the solution.
Create a Sense of Urgency
As a Miami advertising agency, we believe that a great call-to-action must communicate a sense of urgency to be effective. How do you create a sense of urgency? We have different samples of calls-to-action that create urgency:
- Subscribe to Our Blog Right Now!
- Download Our Ebook Immediately!
- Call Right Now!
Examples of calls-to-action with time limits are:
- “Register for a Free Copy of Our Latest Book-Supplies Limited!”
- “Call Now to Take Advantage of Our Limited Time Promotion!
A sense of urgency makes your customer feel that if they don’t act on the offer, then someone else will take advantage of the service or product. Create a sense of urgency to make your offer valuable and relevant!
Test Your Call-to-Action
In order to determine if your call-to-action is effective, you need to test it often. Use A/B and multivariate testing to assess how your call-to-action affects conversions. Create contrasting messages and offers until you pinpoint the best call-to-action. By testing, you’ll gain the data necessary to make the right changes to your call-to-action to increase conversions.
As a Miami advertising agency, your call-to-action makes the difference in converting customer or increasing your bounce rate. Use these tips to create a call-to-action that produces results.