As an advertising agency in Miami, we’re aware that customers don’t conduct searches with one keyword. For example, no one puts “dresses,” “shoes,” or “books” in the search bar. People try to be as specific as possible to get the desired search results. For example, when we search and type terms such as “digital advertising agency,” or “Dell printer repair company in Miami,” then you typed a long-tail keyword. It’s a very targeted search phrase that has three or more words. Furthermore, it often has a head term, which is a more generic search term one or two words in length. We offer four benefits of long-tail keywords to help your SEO strategy.
Everybody wants to rank first for their particular keyword. Yet, only one plumber, roofer, or traffic ticket attorney is going to rank first for each keyword. How do you cut competition? Long-tail keywords are your answer. You can use keywords connected to your products or services and geographic location to make your keywords effective. For example, “cosmetic dentist specializing in veneers in Coral Gables” is effective for targeting people who need veneers and want to go to Coral Gables. By using long-tail keywords, you cut competition and gain qualified leads.
Increases Targeted Traffic
Long-tail keywords are precise. For website visitors, the person who wrote those keywords is qualified. Let’s say a person is looking for a “Ricoh copier dealer in Miami.” The content which appears is relevant to the person that wants to buy or lease a Ricoh copier. With long-tail keywords, you pinpoint the visitors you’re looking to convert.
Improves Conversion Rates
With targeted traffic, your conversion rate increases. With the example of “Ricoh copier dealer in Miami,” you have fewer people typing this long-tail keyword. However, you’ll have targeted traffic, which is valuable. After all, what’s the purpose of a digital campaign?
Easier to Optimize
Long-tail keywords are easier to optimize on a page. You won’t need to put them throughout the page. Long-tail keywords eliminate keyword stuffing. By optimizing your page, your site moves up organically.
As an advertising agency in Miami, these tips should make it easier to use long-tail keywords in your SEO strategy. With the proper research, this strategy will produce results for your digital advertising campaign.