As an advertising agency in Miami, we’re aware that small business owners are struggling to increase their website traffic. In today’s competitive digital landscape, building a website isn’t enough. Businesses need to develop an Internet marketing strategy to target their customers, offer relevant information, and promote their products or services. How do you target your customers online? How do you make your content relevant and engaging for your website visitors? We offer five strategies that can help increase your website traffic.
Incorporate Video in Your Content
One of the best ways to increase your website’s traffic is by incorporating video into your website. With a video, you’re able to discuss how your business started, demonstrate your products, or share your value proposition. Viewers retain almost 10 times more information when they watch it in a video compared to reading it in text. In addition, video helps you increase your organic search rank. Did you know that a website with a video was 50 times more likely to be on the first page of search engines than a website that doesn’t have one? Incorporating video into your Internet marketing strategy will increase your search rank and help customers remember the content from your website.
Writing a Blog
A blog is a great way to write about trending topics in your industry and present information about your products and services. As an advertising agency in Miami, we have statistics which show how a blog increases web traffic:
- Companies that blog get 55% more website visitors.
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
- Small businesses that blog get 126% more lead growth than ones that don’t.
How do you make your blog relevant and interesting for readers to increase web traffic? Within your Internet marketing strategy to increase web traffic, it’s important to conduct keyword research on topics within your industry. In addition, read your competitor’s blog to gain ideas. When you craft your blog, insert photos to help readers capture the message of your content. Did you know that a blog post with a photo receives 94% more views than one without an image? When writing your blogs, make sure to edit them for grammar and spelling. When you have a well-written blog that includes photos and topics that interest readers, you’ll increase your web traffic.
Use Email Marketing
Email marketing often doesn’t get the attention that pay-per-click or SEO garner in terms of generating web traffic. However, email marketing is an effective way to increase web traffic. How do you use email as a part of increasing web traffic? When writing an email subject line, personalize your message for your recipients. When you send an email with a generic subject line, your message gets deleted. For the format of your email, use subheadings to direct the reader to the main points. For your copy, write short sentences and use simple words. People don’t want to read long email messages. In addition, make sure that you don’t put a lot of pictures into your email. According to Hubspot, as the number of images in an email increases, the clickthrough rate of the email tends to decrease. When utilizing email to generate traffic, limit the amount of emails you send. Remember, the average office worker receives 121 emails a day! You don’t want to submerge your customer’s inbox with emails. With emails, you’ll be able to direct your customers to your website to help increase traffic.
Make Sure Your Website is Responsive
Another way to generate web traffic is to make your website responsive for people that access the Internet on a tablet, smartphone, or on another mobile device. If you’re website is only responsive on a desktop, then you’re missing out on a lot of potential web traffic. More people access the web on a mobile device than a desktop computer. An advertising agency in Miami offers three tips to make your website responsive:
- Adopt a fluid grid.
- Condense your menus or navigational options into a button that can be opened with a single press.
- Insert a call-to-action button or links around small images.
By making your website responsive, you’ll increase your web traffic.
Engage With Your Audience and Groups on Social Media
According to Social Media Today, the average person spends almost two hours a day on social media. Do you have a LinkedIn account? If you don’t have a LinkedIn account, then create one to share your content with influential people in your industry. Do you have a Twitter account? Create hashtags, join groups, and comment on content that your target audience shares with you. Are people responding to your content on Facebook? Always respond to your Facebook comments with thank you and ask them to share your content. Social media offers you the opportunity to interact with your web users and increase web traffic.
An advertising agency in Miami believes these strategies will increase your web traffic and make your Internet marketing strategy effective. With these strategies, you’ll reach more web visitors, have memorable content, and engage your target audience to generate more revenue.
http://tubularinsights.com/video-50-rank/ Tubular Insights
http://expandedramblings.com/index.php/email-statistics/ Expanded Ramblings