Small businesses have inexpensive options to promote their business. As an advertising agency in Miami, we believe Instagram helps businesses promote their products or services, build their brand, and have their message resonate with their target audience. Instagram has the second largest amount of users for social media platforms. When the social media platform started, pictures of your latest five-star dinner was what most people saw. Now, Instagram has 700 million users and more than 8 million business profiles. How can your business take advantage of Instagram as marketing solution? We offer four tips to promote your business on Instagram.
Create an Instagram Account
The first tip to promote your business on Instagram is to create an account. You want to make sure your company’s name is available. If not, create a name which matches your brand. When you have your account’s name, write a short biography, insert a picture of your company logo, and a link to your website. In addition, connect your account to Facebook. By combining your Instagram account with Facebook, your marketing strategy becomes more effective.
A great way to promote your business is by using hashtags. With Instagram, you don’t have a limit of 140 characters. Hashtags help users find their way to your business during mobile searches. However, avoid writing hashtags throughout your post. Make sure your hashtags are relevant to your content.
Develop Content Which Includes Photos and Videos
As an advertising agency in Miami, we know Instagram is a great social media platform for visual marketing. For Instagram to be effective as a marketing tool, create a combination of photos and videos. When you insert photos, you draw 94% more views than a text-only Facebook or Twitter post. Instagram allows you to create collages or edit your images. In addition, the 15-second video feature gives your business the opportunity make mini-commercials, present a new product, or highlight your current contest.
Show Photos of Customers Using Your Products or Services
With customers looking to tell their stories and the rise of influencers in marketing, Instagram presents an opportunity for you to show photos of your customers using your products or services. In addition, you’re able to comment on your customer’s experience using your products or services. By sharing stories from your followers and customers, you raise your brand visibility, increase customer engagement, and build your network.
As an advertising agency in Miami, when you implement these strategies your Instagram account helps make your social media campaign effective. With Instagram, you promote your products, reach your target consumers, and your brand visibility increases as well.