As an advertising agency in Miami, we believe that online listings are an overlooked aspect of digital marketing. Online listings don’t garner the attention that pay-per-click (PPC) or social media receives from business owners. Yet, creating a marketing strategy for an online listing is crucial for an integrated marketing strategy. We have statistics which show how businesses are affected by neglecting their online listings:
- Businesses lose $10 billion a year in sales due to inaccurate information in their online listings.
- Two out of three business listings are missing important information, such as a phone number or a business address.
- Almost three out of four people lose trust in a brand with an inaccurate online business listing.
How do you make your online listings effective? We offer three ways to make your online listings improve your online reputation and generate new customers.
Make Sure Your Business’s Contact Information and Content are Accurate
For your online business directory to be effective, it starts with having accurate contact information. How do your make your business listing accurate? These are the items that must be correct in your listing:
- Business name
- Your business’s physical address
- Include all telephone numbers
- Website address
- Business Hours
Your online business listing offers you the opportunity to market your business. You should provide a brief description of your business. In addition, make sure to put your business in its property category. For example, a roofing contractor should put their business in roofers, contractors, and home improvement. For your listing to stand out, insert photos of your physical location. If you don’t have a physical location, put photos of your team. By having accurate contact information and content, consumers will have the necessary information about your business.
As an advertising agency in Miami, we believe that customers are your best advocates and influencers to generate business. Many business owners often believe that customers don’t have the time to write reviews. However, ask your customers to leave a review of your business. If customers don’t review your business immediately, just keep encouraging them to write a review. Why are reviews important? We offer three statistics which show how online reviews affect consumer behavior:
- Almost 90% of customers trust reviews as much as personal recommendations.
- Star rating is the number one factor used by consumers to judge a business.
- Over 60% of customers are more likely to make a purchase from a site which has user reviews.
Online customer reviews help your business improve your local search rank, generate new customers, and increase your brand visibility.
Continuously Update Your Listing
Did you know that 44% of consumers said a review must be written within one month to be relevant? Make sure your reviews are current. If you have one review that is almost a year old, then you’ll want to generate reviews. Always update your listings to make your listing is current and relevant for consumers. When your business achieves certain goals, highlight them in your description. In addition, add new photos to your listings. For example, when you hire new staff members or remodel your store, put photos of those moments in your listing. If you move to a new location, immediately update your physical address on your listing and website. By continuously updating your listing’s information and content, you won’t lose customers because of inaccurate information or old content.
As an advertising agency in Miami, we believe that these strategies will make your online listings effective. With positive reviews, accurate contact information, and relevant content, your business will improve its online reputation, increase its search engine rank, and generate new customers.