With more people accessing the Internet on a mobile device than a desktop, website copywriters have to make adjustments to their copy. For businesses, they focused their attention on making sure their website was mobile friendly or responsive. When it comes to creating a website for mobile device users, it’s not just about having your site fit a smaller screen. One area that’s often forgotten is copywriting. As an advertising agency in Miami, we know that mobile website copywriting must be relevant, informative, and engaging. How do you write copy that makes your mobile website capture your user’s attention? We give you four tips for writing copy for mobile websites.
Understand How Mobile Device Readers Read Text
- Desktop users start by across the upper part of the content. The first component forms the F’s top bar.
- Once the reader finished reading the upper part of the content, they read a shorter form of content to form the second bar.
- Finally, the user scans the left side of the copy to complete the F-shaped pattern.
Website copywriters and content marketers focused on writing copy with the F-shaped pattern in mind. When writing website copy, it’s important to write your most important text on the top half and center of the screen. According to research by Briggsby, almost 90% of a user’s attention focuses on the top two-thirds of the screen. When writing copy for mobile websites, it’s important for copywriters to write the main idea and supporting points at the beginning of their website.
Cut Out Jargon, Elaborate Words, and Metaphors
As an advertising agency in Miami, we believe that mobile website copywriting doesn’t have to be short to be effective. It’s important to be concise, as mobile website readers read on smaller screens and multi-task. How do you make your copywriting concise? We offer you five tips to make your copywriting concise and keep your audience’s attention:
- Cut out metaphors, similes, and figures of speech.
- Don’t use an elaborate word when a simple one works better.
- Don’t use jargon or scientific words.
- Write your sentence in an active voice.
- Cut out unnecessary words.
By writing concise mobile website copy, your readers understand your message and your bounce rate decreases.
Write Short Paragraphs
When you write mobile website copy, you should write short paragraphs. When you write five-sentence paragraphs on a desktop computer, the paragraphs don’t seem large. However, a mobile device reader sees large blocks of text, and the reader leaves your website. With your main points, you should format it into a bulleted list. Readers on mobile devices scan information. By writing short paragraphs, your mobile website text will be easier to read, and your reader captures the main points.
Insert a Photo or Video That Captures Your Website’s Main Idea on Each Page
Did you know that web pages with a photo or video draw 94% more views than text alone? For mobile website copy, insert a photo or video that captures your page’s main idea. A photo or video breaks up large amounts of text and helps readers remember your information.
As an advertising agency in Miami, we believe that implementing these strategies in writing mobile website copy will offer readers informative, relevant, and engaging content.
https://faculty.washington.edu/rsoder/EDLPS579/HonorsOrwellPoliticsEnglishLanguage.pdf University of Washington
http://contentmarketinginstitute.com/2015/04/content-engages-mobile-readers/ The Content Marketing Institute