Did you know that the average person receives 88 emails per day? As an advertising agency in Miami, we know every business wants to increase their open rate and generate more revenue. How do you make your email stand out? We offer tips to create an effective email subject line.
Start by Personalizing Your Email
The first tip to creating an effective email subject line is to personalize your email. Don’t focus on writing one email and send it to a lot of people. When you write an email, use the person’s name. In addition, write a question. For example, you can ask readers why they use a certain product or service. Questions offer insights and data about a customer’s buying behavior. By personalizing your emails, you increase your open rates and stand out from your competitors.
Avoid Coming Off as a Salesperson
People receive many emails throughout the day. Most of your prospects delete emails which look like a sales pitch. How do you avoid coming off as a salesperson? We offer three tips:
- Don’t start an email with words, such as purchase now, or buy right away.
- You shouldn’t mention your product or service.
- Avoid writing your subject line in capital letters.
When you use these strategies, consumers are more receptive to your emails.
Numbers have a way of generating attention. For example, when you write on the subject line “How to be a Better Writer?” the reader thinks it’s a long article. They won’t have time to read “How to be a Better Writer?” If you change the subject line to “4 Tips to Improve Your Writing Skills,” then they look for the four tips. For effective subject lines, use numbers to make your subject line catchy.
Conduct A/B Testing
For optimized email subject lines, conduct A/B testing. What works well with your readers: Short or long lines? Their Name or No Name? With A/B testing, you collect data and adjust your subject lines to reach your target audience.
As an advertising agency in Miami, we believe these tips create effective subject lines. With great email subject lines, users engage your offers, open rates improves, and conversions increase.