Are you looking to create a website? Are you trying to differentiate yourself from your competitors? What elements are needed to create an effective website? If you’re looking to create a website, then this blog post will offer answers. As an advertising agency in Miami, we’re aware that almost half of all businesses don’t have a website. A website can help you differentiate yourself from your competitors. It allows you to reach your customers by offering information about your products or services and highlighting your brand. How do you create a website that captures your visitor’s attention, increases your brand visibility, and offers information to help customers make informed decisions about your company’s products or services? We offer five elements needed to create an effective website.
A Great Design
The design of a website covers all the visual elements of a website. Visual elements include your logo, the contrast in your text and background colors, white space, and your font size. When designing your website, make sure that there’s space in your content for readers to process your information. By leaving space, your website visitors won’t be overwhelmed with the design and text. You want to write your text in a 16 point font and your subheadings in a 24 point font. You don’t want readers to squint while reading your text. When readers struggle to read your text, they’ll leave your site and search for your competitors. The text and your website’s background should have a deep contrast to make the text easier to read. For example, you don’t want to have a red background and orange text. The colors for your website should be the same as your business logo. With a great design, your text will be easier to process, visitors stay on your website, and your brand visibility increases.
A Homepage That Tells Your Story
Unless you’re McDonald’s or Pepsi, you have to tell the story of your business. When it comes to writing a story about your business, there are three questions you should ask:
- What does my company do?
- Who is my ideal customer?
- What are the benefits of using our products or services?
When you answer the questions, you don’t want to sound like your competitors. The “About Us” section of your website presents an opportunity to make your business stand out from the competition. The story of your business allows you to show what makes your business unique to a potential customer. In addition, make sure to edit your answers for grammar and spelling. When crafting your homepage story, use subheadings and a large font to direct readers to the points you want them to remember.
As an advertising agency in Miami, we’re aware that content is king. Great content that’s informative and relevant to your website readers will keep visitors on your site. How do you create content that’s informative and relevant? We offer three tips to help you create content that’s informative and relevant:
- Conduct research on your industry to see which topics are trending and what people on the Internet are reading.
- Insert photos and videos as a part of your content. Pages with images or video almost double your page views compared to a text-only page.
- Create an editorial calendar for your blog posts with keyword searches, trending phrases, and times to publish your content.
By creating informative and relevant content for your website readers, you’ll increase your search engine rank, and your brand becomes an authority within your industry.
Utilize a Hamburger Menu Format for Navigation
One of the most important elements of an effective website is that it’s easy to navigate. Web visitors want to access the content or information they need quickly. The best way to make navigation easy is by using the hamburger menu. The hamburger menu is composed of three lines that are stacked on top of one another look like hamburger patties. Why should your navigation menu be formatted like a hamburger? An advertising agency in Miami offers three reasons why the hamburger menu works:
- Tells visitors what’s exactly on your website.
- Removes a busy navigation bar which eliminates distractions for web visitors.
- Helps direct people to the information they want.
When your navigation runs well, visitors will stay on your website and your conversion rate increases.
Focus on Being Trustworthy for Your Users
An effective website generates trust from its web visitors. Start by putting your correct contact information including phone number, email address, and physical address. Within your website, insert information about security so that customers won’t worry about giving out their information. Make sure all the copy is edited for spelling, grammar, and punctuation. You don’t want a great website design ruined by a lack of edited copy. When customers trust your website and feel secure using it, they’ll gain more confidence in your brand and website as an authority in your industry.
As an advertising agency in Miami, we believe that these strategies will help create an effective website. An effective website helps you maintain your current customers, generate leads, and increase revenue.