In an age where digital advertising garners most of the attention, print advertising can be part of an integrated marketing campaign. We know what you’re thinking. Print is dead! As an advertising agency in Miami, we want to tell small business owners that print is an effective medium to reach consumers. We have some killer statistics on print advertising to highlight that definitely print is not dead:
- Customers find print ads 43% less annoying than online ads.
- 64% of business to business shoppers name print as one of the information sources which they trust the most.
- 70% of Americans prefer to read on paper and 67% prefer printed materials over digital.
As statistics show, print advertising reaches consumers. How do you create compelling print ads which generate action for your audience? We offer three tips to make print advertising effective for small business advertising campaigns.
Write One Key Message
When creating a print advertisement, write one key message. When you cram a lot of information, your audience takes a peek at the ad instead of reading it. The effect is that you’ll lose sales in the future. Stick to one key message and understand that is okay to have empty space in your ad.
Select Pictures that Reinforce Your Message
Your audience should connect with the pictures. A cosmetic dentist targeting affluent consumers for teeth whitening services would show a picture of a couple that have glistening and bright teeth. There’s an adage that a picture is worth 1,000 words. A great picture with a key message gives your print advertisement power.
Create a Call-to-Action
What do you want your audience to do when it reads your ad? As an advertising agency in Miami, we emphasize that all advertising must have a call-to-action. Your audience is going to put your ad down without a call-to-action. Some calls-to-action include visiting a website, calling your business, or offering a discount if they bring the ad to you. Put a call-to-action in your ad and your audience will convert into customers.
Write all of your contact information in your print ad. Contact information includes your physical address, telephone number, email address, and website. Make sure that your audience has every means to get in contact with you.
As an advertising agency in Miami, we believe that your print ad can offer beneficial information. By offering beneficial information, your audience can feel fulfilled from using your products and services.
https://businesscentre.yp.ca/-/9-rules-for-creating-more-effective-print-a-1 YP Canada Business Centre